Media Room

Social Strategizing: If You Want to Network, Have a Plan
By Beth Negus Viveiros
Full article here.

"The Age of Engage is an amazing and essential guide for business, defining the strategic path companies must take for product success. To master the profound changes in marketing forged by the evolution of the Web, every marketer must read this book!"

     --- Eric Schmidt, CEO, Google

An illuminating text which assembles in one place the vast changes the Web is driving across marketing, and explains today's requisite paradigm for reinventing your brand. It's Google Maps for marketers in this era."

     --- Tracey Stout, CMO, Fair Isaac Corp.

"The Age of Engage is astute and inspiring. It offers the essential strategies and tools to design a unique path to the customer. It has given me a host of creative approaches for marshaling the Live Web as a fundamental part of my brick and mortar business.

                                        --- Amanda West, CEO, Amanda's Restaurants

"The savvy marketer no longer just listens to the consumer but engages her in new ways to gain attention, preference, and action. The Age of Engage outlines the driving forces behind this shift, and offers a blueprint for infiltrating the ongoing conversations of the Live Web that move a product from a mere commodity to a powerful brand."

                                        --- Ben Elowitz, CEO, Wetpaint

"The Age of Engage challenges many marketing 'laws' and defines a new paradigm for leveraging online social interaction. Denise Shiffman's conversational style embodies the authentic dialogue she believes companies must have in order to engage their audiences and succeed in the interactive age."

                                        --- Sam Yagan, CEO, OkCupid.com

"The Age of Engage is a revealing and straight-forward primer of Web 2.0 marketing. It envisions a way for all of us to move easily into the open, interactive business and marketing practices Web 3.0 and beyond will require."

                                        --- Pat Sueltz, CEO, SurfControl PLC

Denise Shiffman is founder and prinicpal of the strategic marketing and innovation consultancy Venture Essentials. In her twenty-three year marketing and management career, she has launched over thirty products responsible for more than $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company. Full bio.