Interview Topics & Questions

Interview Topics

• What companies need to do to engage audiences

• Power Web users change the dynamic of business to business selling

• When wikis get out of control

• How small companies win in the age of engage

• The winners and losers in the age of engage

• Corporate hierarchy versus marketing innovation

• The year of mobile phones -- is it here yet?
  

• Web 2.0 is about more than social networking

 Suggested Interview Questions

• What exactly is Web 2.0?

• Is Web 2.0 over-hyped? Isn’t it just a set of technologies?

• You advocate letting go of control, How do managers limit chaos or anarchy?

• Will all advertising eventually move to the Web?

• Do companies have to blog or wiki to engage?

• What does it mean to be engaging?

• You say stop listening and start interacting. Seriously, you don’t want companies to listen to their customers?

• What examples do you have of companies that are engaging beyond their advertisements?

• What is a wiki? How does it change business?

• What is Web 3.0? Should marketers be thinking about it?

• Which is more important, a company's Web site or Web ad?

• Should customers produce a company's ads as Frito-Lay encouraged with their Crash the Super Bowl campaign for Doritos?

• How do companies get back control over their brands?