Remarkable Marketing Training Workshops
Social media gives us the opportunity to interact with and engage our customers directly. Learning how to implement social media effectively can take months of reading blogs, attending conferences and watching webcasts. Needless to say, most of the information you find is generic. What many of you are requesting is a condensed program that provides the specifics for best practices, tips, processes, tools, technology and applications -- customized for your company and industry, and delivered to you right in your office.
The Remarkable Marketing Training Workshops make it fast, easy and cost-effective to gain a deep understanding of social media and new marketing. The training includes modules specific to your products and industry. In this way we can work through strategy decisions, company needs, deeper learning, brainstorming, and a set of steps to success.
Customized and Interactive Training Workshops
Part 1: Introduction to Social Media and Needs Assessment (2 ½ hours)
The introduction to social media provides an overview of the strategies, fundamental requirements, and tools, technology, applications and process to employ for successful programs. Case studies tuned to your industry and products are used to explore successes and failures. Together, we analyze the company's goals, strategies, opportunities and weaknesses to determine how social media can fit as a part of the company's business and marketing strategy. The company is provided a Needs Assessment report summarizing what is learned and providing high-level recommendations.
Key Takeaways:
- Social media basics, and how the social Web changes your company and marketing
- The core functions for gaining influence on the social Web
- The 3 keys to building compelling customer experience online
- The interaction, engagement, evangelism model of social media
- The return your company can gain from social media programs
- The 4-step process to success online
- Remarkable marketing case studies of successes (and failures)
- A customized needs assessment for your company
Part 2: Social Media In-depth: Fundamentals & Best Practices (8 hours)
Your teams already have full-time jobs and that makes gaining a complete understanding of this new business and marketing paradigm rather difficult. It can take a tremendous amount of time reading blogs and books, analyzing reports and attending conferences to gather enough knowledge to start creating programs for your company. This full-day training session is designed to centralize all of the information needed with case studies customized to your industry and a brainstorming session that will help illuminate appropriate programs and creative approaches to those programs.
Key Takeaways:
- The 5 essentials to building a trusted image and brand online
- How to manage privacy, proprietary content and employee interactions
- The fundamentals of good social media programs
- The 4Cs of community
- The key strategies and best practicies for blogging, podcasting, Twitter, community, social networks, word-of-mouth, viral, and your corporate website
- How to get social media done on a limited budget with limited resources
- How to get participation from your target audience
- The tools and strategies to measure return on social media
- The opportunities and big ideas for your brand to break out in your industry
If you would like to discuss the training program, or recieve a description for each of the training segments and a fee sheet, please contact me at denise (at) ageofengage.com or call 949-388-5780.
