You already know that everyone has a mobile phone. They keep it with them all day, most of the evening and even on vacation. Wouldn't that suggest that mobile apps are a critical element of your customer's experience (and therefore your business)? Have you thought about how you can re-purpose content and provide productivity tools, fresh content and other useful applications on the iPhone that essentially brand your company every time a customer clicks? (Let alone, make your customers love you more.)
Here are 6 iPhone application examples to get you thinking about how you can apply mobile to your business.
This app is from PetTech and Jive Media. The information can be applied to any business or any industry. What can go wrong? And how should customers respond? List the symptoms of a problem and tips to fix. Remind customers the basics for keeping the product in good running order. You get the point.
MarketingProfs may be a content network, but any business can re-purpose content in a useful, easily accessible format for the iphone. MarketingProfs does a terrific job.
Another app. from MarketingProfs is Q&A. Just ask any marketing question and get an answer right on your phone. Does it get any better than that? Don't you have customers that would find a tool like this useful?
This
is a business intelligence app for the iPhone from Extended Results.
(It's a great way for this Microsoft partner to stand out from the pack.)
What knowledge can you give your customers to help them make better
business decisions? Do you have fluctuating fees, service rates,
financing that they would want to track or be alerted to?
Does your company go to trade shows, hold events, seminars or webcasts? This type of tool implemented by Ypulse for the Youth Marketing Mashup is perfect for helping your customers get the most out of the activity.
Here's another take on providing strategic business information to your customers by Corda Technologies. This is a private login tool so that proprietary information is kept private.
When you build your app, make sure you mock it up first and have customers try it out. It's critical that the information or tool is useful or highly valuable, but the app also needs to be intuitive.
What companies do you know that have built great apps for their customers?
