Speaking Engagements

Denise Shiffman is a widely-respected corporate marketing strategist. For corporations, associations, and universities, she offers current, well-researched advice on marketing in the age of wikis, widgets, Facebook, and YouTube. Denise has given over 500 speeches to audiences of 15 - 5000 in 19 countries world-wide. Combining humor, a conversational tone, real-world examples, and personal experience, Denise offers a presentation that is entertaining, informative, and engaging.

To book Denise to speak at your office, meeting, or event, please fill out this form, or email denise(at)ageofengage.com with the details.

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What Customers Are Saying...

“Denise was a joy to work with, and exactly the touch we needed at our annual user conference – the single most important event we host every year.  Denise is a very articulate spokesperson for the changes we are all experiencing as marketers in a social world, and deftly balanced an urgent call to action with a sense of calm and empowerment.  Able to tie big ideas to solid, practical examples, she has a great style and truly outstanding content.  She was a highlight of our conference, and I’d be delighted to work with her again.”
     -- John Girard, CEO, Clickability

"We were really pleased with Denise's presentation to the NVIDIA Women-in-Technology group. She is a dynamic, polished speaker, and provided a clear set of relevant messages that resonated with the audience. We found her to be articulate, humorous, easy to work with, and very professional."
       -- Calisa Cole, Director of Corporate PR
          and Communications, NVIDIA


"My CEO group found Denise's workshop to be informative, entertaining, and extremely thought-provoking. As we all look to engage more effectively with our customers and prospects, the high-value information she shared with us struck exactly the right chord; it was both forward-thinking and immediately useful."
       -- Marianne O'Connor, President, Sterling Communications


"Denise's presentation was outstanding with lots of examples, new ideas, and keen insight into the ways that marketing is changing (and changing fast!) in this Web 2.0 world. She is a highly knowledgeable and engaging speaker."
       -- Adrienne Hedger, Senior Delegate, IABC Orange County

• 45-min keynote, plus Q&A
• 2-hour Workshop
• 1/2-day or full-day corporate seminar

Abstract

The Four Ps model is broken. The Web is no longer static. The Live Web, an organically changing, user-powered platform, demands a new paradigm for marketing strategy and execution. Denise Shiffman has defined a new paradigm for marketing in this new era called the Six Vs which includes venture, value, voice, vicinity, verification, and vehicle. Through the Six Vs, audiences can better understand what has changed across the marketing landscape, the new media that drive Marketing 2.0, and how to communicate with customers and compel them to act.

Key takeaways

• How to create persuasive value so that your products stand out
• How to build trust by reshaping audience interactions
• How to expand social currency and extend sphere of influence
• How to deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers

“The 10 Global LAWS of Marketing 2.0”

• 45-min keynote, plus Q&A
• 2-hour workshop
  

Abstract

Al Ries and Jack Trout wrote the profound “22 Immutable Laws of Marketing,” but a lot has changed since 1993. Today we are no longer counting eyeballs, it' relationships that matter. We used to focus on selling, now we must inform, interact, and engage. We pushed our message on the marketplace, and now we must develop advocates to redistribute our message for us. The 10 Global Laws guide business and marketing decisions in the age of Web 2.0, and help us use today’s new marketing tools to break through, build momentum, and gain recognition.

Key takeaways

• How to create a loyal audience of advocates
• Why collaboration is the most important tool in your toolbox
• How to develop social interactions to build market currency

“Social Currency: Making & Keeping Friends”

• 45-min keynote, plus Q&A
  
• 2-hour workshop
  

Abstract

Facebook and MySpace may be getting all of the attention, but the ability to build social currency takes a well thought-out communications strategy that includes the new influencers, building advocacy networks, changing management behaviors, and developing new ways to connect with your audiences.

Key takeaways

• How to build interactions into products and programs
• How to turn your Web site into a social site that draws in audiences
• Discover opportunities to share more with your audiences to build trust and connections
• Learn which skills and behaviors are required to build advocate networks
• Learn skills for managing the dark side of social networking

“Persuasive Value: Get Customers Talking and Buying”

• 45-min keynote, plus Q&A
  
• 2-hour workshop
• 1/2-day corporate seminar
  

Abstract

Everyone talks about value add and value propositions, but which products scream value and stand out in their own market space. Persuasive value is made up of 5 parameters. They include value that is unique, defendable, sustainable, measurable, and engaging. Defining and creating value that is persuasive is more important than product features. And once you have persuasive value, how do you leverage Marketing 2.0 to get customers talking and buying?

Key takeaways

• Learn what makes a value proposition persuasive
• Find out how to create customer advocates
• Transform communities of talkers into buyers

“Gaining and Measuring Influence”

• 45-min keynote, plus Q&A
  

Abstract

The advent of the social Web has made influence a key metric for success. First companies must grow their sphere of influence by broadening their reach, being informative, interactive and entertaining, and developing trust. Second, companies must manage and mine social behavior across the Web with regard to their brands (and competitive brands). And finally, return on influence needs to be defined and evaluated. This presentation serves to answer the question, “How can we analyze the impact of a business page on Facebook, comments on Amazon, bloggers’ posts, and more?”

Key takeaways

• How to leverage social technologies to build influence
• How to build ecosystems of advocates and influencers on your behalf
• Measuring influence and its affect on product success

“Future Influencers and Web 2.0”

• 45-min keynote, plus Q&A
• Targeted to colleges and universities
  

          Abstract

You are the new influencers. You have a voice, ideas, and love to create. You will enter the business world deeply understanding your power as a consumer and that will greatly impact how you approach markets and customers. You connect and collaborate fluidly moving from one community to the next. You’re not afraid to express your passion and opinions, and control your destiny. Web 2.0 is the platform at your fingertips. What are you going to do with it?

Key takeaways

• How to exploit the power of the Web 2.0 platform in your life and business
• Learn the disconnects you may experience with baby boomers (moms and bosses)
• Overcome the fatal drawbacks of this new medium
• Discover what makes Web 2.0 core to your future

• Targeted to small business owners
• 45-min keynote, plus Q&A
• 2-hour workshop

Abstract

Blogs, podcast, wikis, widgets, MySpace, and YouTube ... a cataclysmic change has occurred on the Web. What should your small business being doing now and preparing for tomorrow? Will your strategy hold up? Which tactics are most important and will have the biggest impact on your company's bottom line?

Key takeaways

• How to leverage Web technologies, cost-effectively, and to your advantage
• What some of these technologies and functions are and how to use them
• Where to get started
• How to evaluate value and results

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