Denise Shiffman’s Engage Daily Blog

On Twitter, I find new and interesting people to follow by clicking on the followers of Twitterers that I like. It however can be very helpful to see a list like Danny Brown’s Ten PR People to Follow on Social Media Today.

More folks I like to follow:

@jowyang (Jeremiah Owyang)

@chrisbrogan

@winedivergirl (Lisa de Bruin)

@hardaway (Francine Hardaway)

@glubble (Glubble.com)

Popularity: 25% [?]

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Companies large and small are using social media not by spending big bucks on viral campaigns or contests, but by simply participating in the conversation and connecting with bloggers.

Cartier and Mulberry among other high fashion brands are courting bloggers to get them excited about products but also to better explain costs and respond to complaints.

Up to this point, high fashion has considered itself above social media. Now, companies are digging in. Thanks Andrea for pointing me to this article on the fashion industry.

On the opposite side of the spectrum, a start-up mom and pop pet food company has built it’s revenues to $2.5 million solely on plain old word of mouth. Without hawking their brand, the owners of K9 Cuisine have logged onto a variety of social networks and joined the conversation about pets. Their passion for the health and safety of the animals they love has given them a fast following.

K9 Cuisine also blogs and maintains Twitter and Facebook accounts. This way they can initiate the conversation, optimize their content for search engines and develop a core following.

Popularity: 34% [?]

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