Denise Shiffman’s Engage Daily Blog

Recently, both the Wall Street Journal and BusinessWeek have introduced communities on their websites. I’ve played a bit with each and they are both a valuable investment of time (and we all know, social media takes up valuable time).

BusinessWeek’s Business Exchange is focused on news articles and submitting, commenting on, and interacting over news linked to the site from anywhere. BusinessWeek does a great job highlighting and giving recognition to active users.

Both platforms are intuitive and easy-to-navigate and use. Yet, it is still the early stages (beta for both systems) so activity is low (or lower than you might expect for such big brands). In short order, I would expect the communities and interactions to grow rapidly.

The WSJ community is geared more towards discussions and groups. Anyone can start a group or join a group.

Personally, I think it’s about time mainstream publications invited readers in to create a conversation and share opinions. News just begs to be talked about. It would be fun to see journalists commenting on each others articles and other news and overall joining the conversation.

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This entry was posted on Tuesday, September 16th, 2008 at 1:18 pm and is filed under News and views, Social media, Social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.