The marketing landscape has changed. The static Web has been replaced by a real-time, interactive, live Web. It’s social, and it’s user powered. Marketers are being driven to distribute communications, allowing others to manipulate, add to, and pass on the message.

To engage audiences, we must rethink, reshape, and reinvent our marketing. You can call it new media, new marketing, or Marketing 2.0. Web 2.0 is a call to action for marketers. It’s more than blogs, podcasts, and social networking. To truly engage audiences, we must think and behave differently.

The Age of Engage, defines a blueprint for market and product planning. I introduce the Six Vs: Venture, Value, Voice Verification, Vicinity, and Vehicle to detail the areas companies need to focus on to succeed in this new era.

“The Age of Engage is an amazing and essential guide for business, defining the strategic path companies must take for product success. To master the profound changes in marketing forged by the evolution of the Web, every marketer must read this book!”

– Eric Schmidt, CEO, Google

“The savvy marketer no longer just listens to the consumer but engages her in new ways to gain attention, preference, and action. The Age of Engage outlines the driving forces behind this shift, and offers a blueprint for infiltrating the ongoing conversations of the Live Web that move a product from a mere commodity to a powerful brand.”

— Ben Elowitz, CEO, Wetpaint

More praise for The Age of Engage.

Check out the Engage Daily blog where I keep you up-to-date on the programs, technologies, and companies that are truly doing engaging work.

At MarketingReinvented.com you will find the Marketing Plan Wiki, a collaborative effort to build a marketing strategy publicly online for Amanda’s Restaurants. This is a great way to try out a wiki if you’ve never used one and learn more about collaborating online. Join us.

If you’d like to contact me directly, please email me at denise (at) ageofengage.com. Better yet, comment on the Engage Daily blog so that everyone can learn.

Please take a look around. Sign up for the newsletter so you can get the latest information, ebooks, presentations schedule, and news. Get the Engage Daily blog feed so that you never miss a blog post!