Do I Have Time for Social Media?
I get a comment or question on a daily basis about the amount of time social media requires. I find it difficult myself to write regular blog posts, twitter, keep up on Facebook, read the 100 or so blogs I’m fed, and write free ebooks on top of my day job.
ReadWriteWeb has an interesting post that tries to answer the question taken from a blogger who focuses specifically on new media for museums.
If you think of blogging, tweeting, and social networking as vehicles to sell product you would be making a mistake. These environments are for branding, influencing, and developing relationships. They are great for market learning. They can, however, take your prospects to other marketing venues where you can convert them.
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