Wow, it’s been awhile since I’ve blogged. So busy. I presented at Microsoft’s Worldwide Partner Conference in Houston last week. They put on some event. Spared no expense. Rock band. Ballmer. 7,500 partners. Impressive.

When I present at big events, I get all geared up to make a good impression, do a great job. Possibly interest new consulting clients. That’s all well and good. But I’m finding it’s those little moments, boarding an airplane, sitting down next to someone at lunch, where I often make the best connections. And I’ve built some long-lasting relationships in those little moments.

I used to travel 150,000-200,000 miles a year and while waiting in the airport and sitting on a plane, I would bury my face in the dozens of trade publications, reports, and books I needed to read. I didn’t like being interrupted.  All those missed opportunities. Gone for good.

Jim Blasingame, host of The Small Business Advocate radio show recently interviewed me.

Included in the interview are my thoughts on what small businesses need to be thinking about to be successful in this new era of marketing and social networking.