Brian Solis and Jesse Thomas created this [a new] visual model of the social media tools that can be used to create, extend and enhance conversations online. [You can find it here.] [The starfish model below was created by Robert Scoble.] This is an These are excellent visuals for use in internal presentations to management when you need to explain how all of these tools/apps/sites relate.

You can find Brian’s post here.

I’m inspired by this diagram to create one for the social media monitoring, managing, analysis tools since that’s what people ask me about most often. Jesse, Brian, would you like to help?

Update September 26, 2008. (Jesse, thanks for the corrections.)

Popularity: 44% [?]

Paul Lewis and the folks at MindComet are doing amazing things in new media. Paul recently interviewed me on his Internet Marketing Voodoo podcast.

[audio:http://www.ageofengage.com/blog/wp-content/uploads/imv54.mp3]

Popularity: 63% [?]

If you have very little experience in website design or SEO and want the basics, I can’t think of a better way to learn than from The Poetic Prophet (AKA The SEO Rapper) whose videos on YouTube are not only entertaining they’re informative.

[youtube]http://youtube.com/watch?v=a0qMe7Z3EYg[/youtube]

Thanks to MarketingProfs for the pointer.

Popularity: 53% [?]

Heinz Topthistv.com received 10 million views, Doritos’ Crash the Superbowl contest got a whopping 350 million press impressions, Burger King’s Subservient Chicken viral site reached 14 million unique visitors, and Anheuser-Busch’s Bud Light Dude ad was viewed over 11 million times. With high profile campaigns setting the bar, how can you explain to your boss it’s not about the number of people we reach, it’s about reaching the right people?

We don’t all work for major brand consumer companies, but we still need to leverage the network effect of the Web. How? Determine up front if your goal is reach or touch. Reach is about getting the most views, interactions, or press impressions. It is to a much greater extent about brand recognition than about developing a relationship, context, or relevance.

Touch is about getting to the people who care most about your brand, or are most likely to care about your brand. It’s about getting them involved, interacting with your company or products, and learning enough to want to stay involved. Relevance is key.

So if you aren’t solely focused on reaching the largest possible number of people, what are you measuring? It really depends on the type of campaign, but here are some ideas: time spent on the landing page or subsequent product pages clicked on, number of forwards of the email, number of comments submitted, and corporate learning from the content of those comments, sales lift during or just after the campaign, or number of ideas generated.

Popularity: 30% [?]