Denise Shiffman’s Engage Daily Blog

According to John Hingley, CEO at Andiamo Systems, you can. Andiamo, launched in January, targets small to medium-size companies that want to see the results of their social media activities (or just track mentions of their brand). What makes Andiamo stand out from the pack? They’ve made their online buzz monitoring system near real-time, easily accessible, and in a price range most companies can afford.

It’s not the sophisticated linguistics-based text-analysis system you would find from Attensity, but Andiamo’s system is intuitive and easy to use. It puts monitoring blogs and user comments in the hands of the client. As with all social media monitoring systems, Andiamo requires hands on analysis from people inside the company. Most of the junk and repetitive links get filtered out, but since the data has to be “cleaned” it’s a little less real-time than a fully automated system would be.

According to John, “Google Alerts can give you a 3-8 day delay for results and sends out a lot of junk. Andiamo gets 30-40% more hits.” He added, “I believe Andiamo gets 80-85% of what’s on the Web” and it’s getting better with each release. A PR manager from one company I spoke with that was running a test using Andiamo said that he could find many more hits on his brand using Google search. And John is the first to admit that he can’t beat Google’s search algorithms. However, an automated service that finds most of the comments on your brand is a good start.

Andiamo’s best feature is their sentiment ratings. At a quick glance you can see if the overall comments are negative, positive, or neutral. This feature is a great early warning system. And several Andiamo customers have found product, security, and service issues they hadn’t known about previously.

If you’re going to launch a brand on a budget, or you want to test out social media monitoring to prove its value to your boss, Andiamo may just be the way to go. Version 2.0 is coming out soon and it will have some nifty new features such as email alerts to your PC or cell phone to notify you if sentiment is going sour.

Some of the company’s clients include Vertical Response (where John Hingley is one of the founders), Icon Estates, BullsEye Media, and Access Public Relations.

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This entry was posted on Wednesday, March 26th, 2008 at 11:53 am and is filed under Social networking, Tools and technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.