A Visual Map that Makes Marketing Easier
Visual mapping has been around for some time, but the tools have gotten easy enough and cheap enough for anyone to use. My friend John Jatinen at Epson showed me his imindmap this morning which made understanding the multi-division, global PR effort of this multi-national company rather easy to understand.
No doubt humans are better at consuming visual data. To organize strategy, plans, programs, or ideas for yourself or to communicate to others, it’s always better to use a visual tool. These aren’t charts I’d put up in Powerpoint. However, when you manage great complexity, it is easier to see all of the pieces in one place and make sure you are covering all of the bases (or if you’re not, at least you know what you’re missing).
I took a little test-drive using imindmap.com’s free 7-day trial. (You can get a 30-day free trial at visual-mind.com of software developed by the same company.) After you watch a short demo, it’s easy enough to get started and complete a map. The software license is $115 USD. (They call it a lifetime license, however, you will have to purchase upgrades/enhancements after the first year.)
I can think of several ways I will use this software, not only to get a handle on all of the services I provide (and to better market my company, book, etc.), but also in capturing strategy and plans I’m developing with my consulting clients.
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denise(at)ageofengage.com
denise.shiffman
deniseshiffman
@denisess
March 26th, 2008 at 11:16 am
I use mindmanger by mindjet.com it is a cool tool. About 10 years ago there was a great book that I read by Tony Buzan (I believe the father of mindmaps) simple called MindMaps. Awesome read and dive into the way we the brain works. I have used this for requirements gathering for a long time.